High Rock Vodka at Full Throttle

Creative Chops partnered with High Rock to capture the historic return of the North Wilkesboro Speedway

We filmed the live event and created content, bringing viewers trackside for every moment. From Landon Huffman racing the High Rock #75 to Dale Earnhardt Jr. piloting a throwback Sun Drop #3 late model.

A celebration of motorsport heritage, brand storytelling, and the energy of a legendary track’s revival.

THE CHALLENGE

When Sugarlands Distilling Co. brought us in,
the mission was clear:
🎯 Capture the debut of the High Rock 75, driven by up-and-comer Landon Huffman.
🎯 Bring Dale Jr.’s throwback #3 Sun Drop car to life for fans.
🎯 Make content that would move—on social, on brand, and in the hearts of racing fans.

This was going to be a nimble, high-stakes
run-and-gun shoot.

In the Heat of the Action

• Sony A7sIII with shoulder rig + Ronin gimbal for cinematic motion.

• Insta360 1-Inch Edition for dynamic, low-light shots, perfect for social.

• 100% readiness to pivot in a heartbeat.

We built our plan for speed and flexibility:

From practice laps to the final flag, we shadowed Landon and his crew.

• Wide, medium, tight—we covered it all.

• Angles from the pit wall to the stands to inside the car.

• The grit, the speed, the brand in motion.

The Hero Spot

Preparation. Agility. Storytelling instinct.
We didn’t just film a race—we captured the energy of a brand making its mark in the racing world.

When your event moves fast, your content team has to move faster.
We bring the strategy, the gear, and the grit to get it done, without missing a moment.